If you’ve ever bought something online after watching a random customer rave about it on video — you already understand the power of UGC marketing.
Not ads. Not polished brand campaigns. Real people. Real reactions. Real experiences.
For ecommerce brands (especially Shopify stores running Debutify), customer video reviews are quickly becoming the difference between “maybe later” and “add to cart right now.”
But here’s the catch — collecting those videos manually is a nightmare. Chasing customers, sending reminders, downloading files, uploading content… it eats hours.
That’s why brands are moving toward automated UGC collection. And honestly? It’s changing how social proof works online.
