folder Digital Marketing

Why Welcome and After Signup Emails are Crucial For Your Ecommerce Site

calendar 2021-11-18 | glass 10 min read | user Ricky Hayes
Welcome and After Signup Emails
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Did you know that 94% of people visit the Internet just to check their emails?

That means email marketing is a super-effective way for you to get in front of your audience, establish a relationship, and boost sales.

And, your email list is one of the most important components of an effective email marketing campaign.

Yet, what happens after someone subscribes to your email list?

What are your next steps to introduce these new subscribers to your brand?

Here, the signup and welcome emails can come in handy.

They are the building blocks for your relationship with your new subscribers.

And, while these 2 types of emails have the same goal of growing your email list, it is important to note a few key differences between the two.

Here's what you need to know...

What is an After Signup Email?

What is an After Signup Email?

The After Signup Email is the first email your subscriber will receive after they sign up to your list.

It is immediately sent to the subscribers because you'd want to thank them for signing up.

And, there might be a variety of ways someone signs up for your email list.

This may be getting their subscriptions confirmed or giving them a discount code upon signing up.

You can automate and enable an After Signup email for each of your email campaigns.

And, ensure a seamless transition from visitor to subscriber.

So, why is the After Signup email important?

Importance of After Signup Email

1. After Sign-up emails seal the sign-up process and prepare the subscriber for what will happen next.

An after signup email ends the signup process.

In this case, you're after sign-up should be simple but actionable.

Take this After Signup Email Example from Barking Up the Wrong Tree:

After Signup Email Example from Barking Up the Wrong Tree

This has a simple layout but prompts you to act immediately.

Aside from that...

2. After Email Signup shows the transparency of the transaction made with the subscriber.

It also shows a rundown of the features and benefits of the subscription.

So subscribers will have an idea of what happens next and what to expect after they sign up.

In Spotify, they would first thank the subscriber. Then, they would give song recommendations. And they will also send the order transaction even if it's just a trial subscription.

So subscribers are made aware of what happens when they subscribe to a paid service.

Let’s look at Spotify's after signup email example:

Spotify's after signup email example

This next reason is vital...

3. After Signup Email is an amazing way to let the customers know that you value them and their sign-up experience.

A simple thank you can go a long way in building your relationship with the subscribers.

Thank them for showing interest in your business.  

If you have a Shopify store, this is a great strategy to increase traffic in your ecommerce store.

Because an increased number of visitors can also give you more chances of making a sale. 

You just have to learn how to add email signup to Shopify.

Let's move on to the next point...

4. After Signup Email reminds the subscribers of the promise you made before they signed up.

Let's look at this After Signup Email Example from Speak English Confidently

After Signup Email Example from Speak English Confidently

This after sign-up email makes sure to deliver their promise of a free resource. Thus, building trust and confidence from their clients. It also helps to create a solid client base which can help boost future sales and revenue.

This sets the tone of what action to take following the sign-up. It should make the transition from visitor to subscriber smoothly.

So now, let me give you...

The Benefits of Writing an After Sign Up Email To your Subscribers

  • It shows that you appreciate your customers.
  • It excites customers about their purchases.
  • It keeps your brand on top of your subscriber's minds.

After signup email is an important part of the initial stage of engaging with your subscribers who can potentially turn into customers.

Yet, there’s still a follow-up action that you take after that.

This is where the welcome email enters the picture...

What is a Welcome Email?

What is a Welcome Email?

A Welcome Email is sent as soon as subscribers sign up.

It is a great way to begin engaging with them and start your ecommerce welcome email sequence.

It is an excellent way to introduce your brand and an opportunity to introduce yourself, as the person behind that brand.

Essentially, this might be a final step in converting visitors into subscribers.

While After Signup Emails end the signup process, a Welcome Email is just the start of your subscribers’ engagement with your brand.

Unlike the after signup email, your welcome email should go out to every subscriber, no matter what the purchase activity is.

And, whether via welcome popup or cart saver campaign, a welcome email should be sent to all subscribers.

All contacts who sign up through your campaigns should receive your welcome email.

With welcome emails, you can ensure your subscribers will get a warm welcome experience.

It's a form of courtesy.

So make sure you are using your welcome email to greet and thank your new subscribers.

When a new subscriber receives a welcome email, you're making a first impression and it's vital.

It's the start of your ecommerce welcome email sequence and hopefully all the future email sequences you're going to run.

It is your chance to “wow” your subscriber with the uniqueness of your brand, so they will always look forward to your next email

Did you know that welcome emails generate four times as many opens and five times as many clicks as regular marketing emails?

And the average open rate for welcome emails is a throbbing 50% which makes welcome emails work better by 86% than regular newsletters.

Therefore, welcome emails are important, and the following are the reasons why...

Importance of Welcome Email

1. The Welcome Email is the most important email you can send to new subscribers.

And it is your best chance to turn new subscribers into customers and customers into advocates.

Also...

2. A warm welcome is always appreciated.

When a customer just signed up on your store's website to receive communications, he anticipates a warm reception from you.

3. It motivates the subscribers to take the next steps.

Whether it’s completing a download, using a discount coupon or starting a purchase, or no matter what your strategic plans and goals are.

4. Subscribers would like to know what to expect from you.

Let them know what kind of emails you're going to send them.

Are you going to send them a weekly email or newsletter?

Or let them know they'll be the first to know about new products or features.

It can get them excited for what value you’ll provide them and what's to come.

Next important point...

5. I still believe first impressions do count.

Welcome emails can make or break your brand. So, your welcome emails should present your brand in the best way possible.

6. With welcome emails, conversation with subscribers continues.

It opens up opportunities for discovery and continuous engagement. It allows you to be on top of your subscriber's minds.

Now you know why welcome emails are important.

To help you create your own, let me give you some examples/

Welcome Email Examples Ecommerce Brands Usually Give To Their Subscribers

Welcome Email Example #1 - Trello

Part of Trello's ecommerce welcome email sequence is this welcome email they give to their new subscribers.

Welcome Email Example #1 - Trello

The first few lines are crucial since it sends out the warm welcoming tone that new subscribers expect from the brand.

It also has some recommendations for its popular resources that new subscribers can learn from.

They also give the subscribers the freedom to choose the frequency of the emails they'd like to receive.

This is a great onboarding guide for new subscribers.

Welcome email example #2 - Airbnb

I love this Welcome email with Airbnb. First, they welcome their customers then they ask for more information. This way, they get to know their customers. They also can give their customers personalized service.

Welcome email example #2 - Airbnb

Now let's go to the next example...

Welcome email example #3 - Spotify

 A warm welcome from Spotify assures subscribers that they made the right choice by going premium. They make use of fun icons to run down the features of the premium account. Additionally, there is a clickable button at the bottom, prompting subscribers to listen instantly.  

Welcome email example #3 - Spotify

After learning what After Signup and Welcome Emails are, you've also seen some of the best email examples...

It is important to note that real engagement happens during the Welcome Email.

So, there's one more thing that I would like you to know...

Check Out These Best Practices For Writing Welcome Emails

Check Out These Best Practices For Writing Welcome Emails

1. Send it immediately after the first contact.

Studies show that a welcome email sent immediately has 88.3% more opens and 29.3% more clicks than those welcome emails that were sent at a later time.

Come to think of it, a new subscriber has you fresh on their mind.

And, the more timely your welcome email is, the more likely they are to engage.

Don't wait too long before you send that welcome email or your subscribers might go cold or may even forget they signed up.

Next up...

2. Make your brand more accessible by providing additional info and resources.

You can give them more info like FAQs so they can get to know your brand better.

Also, now is the time to deliver that promised free resource like ebook, free report, or manual.

A welcome email is a great way to get your users off to the right start and show you support them throughout their journey.

The third point is crucial...

3. Start building a brand relationship with your background story.

When you tell the story about your brand, you can immediately establish and nurture a relationship with your subscribers.

This can be done in various ways, from explaining why the company was founded to how the process works to what your company has in store for your customers.

Hang on, we're getting to...

4. Personalize it.

It's as simple as including the subscriber's name in the subject line or body of the email.

This is also a nice way to establish a relationship.

It can certainly go a long way in building your brand and nurturing relationships with subscribers - subscribers that can turn into future brand advocates 🙂

Finally...

5. Let them know you're on social media!

You can use these emails to inform your subscribers that you're also on social media. It's a great way to know your subscribers more and engage with them outside emails.

Social media is one of the best ways to grow your online community and establish brand awareness. Not only that, but you can also provide them with more information about the next big things in your business.

So, make sure to include your social media accounts when sending you after sign-up and welcome emails!

One last thing...

5. Stay in touch!

If any questions arise, be sure to share contact info and invite feedback so that your new subscribers know where to find help.

There you have it, that's all for today.

Always remember:

The simple act of saying "thank you" and "welcome" is one of the easiest ways to cultivate trust between you and your subscribers.

So, what are you waiting for?

Start Welcoming and Thanking Your Customers...

By having a stand-out After Signup and Welcome Email, you are laying a good foundation in building your relationship with them.

And to help you capture your visitor's email you can try Debutify's Newsletter Popup Add-On.

This will surely have a great impact on your email marketing strategy and your business.

But you have to make sure that after you grab their attention, you have a functional website they can use.

Because your effort might go to waste if they can't use your ecommerce store smoothly!

Fortunately, Debutify optimizes beyond the "look and feel" of your store — it also optimizes your revenue. With over 50+ Add-Ons, Debutify helps shoot up your conversions, drives your AOV, and skyrockets your profits.

The best part? You can try it free for 14 days!

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Written by

Ricky Hayes

Ricky Hayes is the Co-Founder and Head of Marketing at Debutify - free Shopify theme, helping dropshippers build high-converting stores in minutes. He is a passionate entrepreneur running multiple businesses, marketing agencies and mentoring programs.

378,491+ Are Reading The Debutify Newsletter.

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