Categories
Shopify

How to Successfully Use Email Marketing For Your Shopify Store

In the digital sphere, a decade is a very long time. Something revolutionary today will most likely become obsolete in 10 years. So, suggesting using email marketing for your Shopify store might seem grossly counterintuitive. After all, email has been around for close to a half-century – Ray Tomlinson sent the first electronic mail in 1971. However, email is still going strong today, morphing from just a form of peer-to-peer communication to extensive business-to-customer interaction. Despite the several advancements in digital marketing, email still maintains a strong influence in the industry. If you want to promote your store, you shouldn’t...Continue reading »

Categories
Marketing

How to Successfully Use Influencer Marketing for Your Shopify store

Influencer marketing is a business strategy of using popular people or leaders to drive your product or brand to their audiences. They act as a trusted intermediary between the company and the target audience to increase the probability of sales conversion. The advantages of influencer marketing compared to using advertisements (ads) are quite compelling for any company looking to expand their brand awareness and lead conversion ratios. No revenue lost to ad blocking Many content consumers on the internet prefer to have uninterrupted experiences as they surf the internet. This includes choosing what they see and hear at any given...Continue reading »

Categories
E-commerce Marketing

Why You Should Focus on Re-converting Your Existing Customers

While a lot can be said about how to optimize your website to turn visitors into customers, the fact is that the most valuable sales you get are going to come from your existing customer base. Acquiring new customers is important, but they are never going to be the driving force behind your bottom line in the same way that your loyal, devoted customers can. Pull quote: Loyal customers make more purchases and spend more on those purchases than first-time shoppers When you’ve locked customers into your brand and turned them into loyal advocates, you start to become as valuable...Continue reading »

Categories
Digital Marketing

How to Write Product Descriptions that Sell

You’ve led the customers through both the marketing journey and sales funnel until they land on the page of the product that they desire. Many Shopify stores will lose the client here, leaving the store owner wondering what went wrong. This final step to nudge the customer into adding the product to their cart can be difficult. However, it can be easily fixed, sending your sales soaring ahead of your competitors. The problem usually lies in your product descriptions. You need to write compelling product descriptions that leave the customer with no choice but to add the item to their...Continue reading »

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Marketing

SMS Marketing Trends in 2020

With the rise of mobile usage, a “new” channel of communication has emerged from the ashes - SMS. In turn, this has paved the way for mobile commerce to conquer the day and give shoppers the opportunity to discover and engage with brands from the palm of their hands.  Even more than before, brands need to find a way to communicate with their customers on a variety of channels, covering the entire gamut of users. On top of that, to reach today’s consumers and win them over from the competition, businesses ought to find a way to be where they...Continue reading »

Categories
Shopify

How to Build a Shopify Store in 10 Easy Steps

Ecommerce is a great way to get your products in front of countless customers from all over the globe. Several platforms offer this service, allowing you to set up an online store to transact business in these virtual malls. Shopify is one of the most popular eCommerce platforms, enabling online businesses to personalize their digital stores to suit their tastes and preferences. It’s very easy to build a Shopify store; the process lasts only a few minutes. However, this doesn’t mean that you should stop tweaking the make-up of your store to achieve a Shopify converting theme. Read on to...Continue reading »

Categories
Shopify

How to Easily Optimize Your Shopify Website Speed for More Conversions

In the highly competitive world of ecommerce, the longer you take to optimize website speed, the more you risk watching your customers move on to a faster competitor’s site. A study by Google found that with every second it takes for a page to load, a site’s bounce rate goes up. You can use online tools like Google PageSpeed Insights and Web Page Test to test your site speed and identify weaknesses in your site’s performance as well as which areas could use some optimization. But why is page loading speed crucial to your ecommerce store’s success in the first...Continue reading »

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Guest Interview

Debutify Interview of the Week – Guest : Otis Coleman Aka Ecom Wizard

Debutify theme is one of the latest newest themes in the dropshipping business, and the theme has most of the latest features any dropshipper would love to have in their store. It is an honor to have you here Otis Coleman, we are super excited! We just have a few questions people are itching to ask and appreciate you taking the time out of your busy schedule to help us with this. Lets get started! 1. Hello Otis Coleman, for those who don't know who you are, would you kindly introduce yourself and what you do, the results you have...Continue reading »

Categories
Marketing

How to Successfully Use Content Marketing for Your Shopify Store

When you set up your Shopify store, you need to actively search for and draw in clients to sell your wares to. Therefore, you need to craft content that appeals to your target market and offers them value. In other words, your content shouldn’t revolve around praising your products. Rather, create informative content in the form of guides, ebooks and videos. They can be about the industry in general or specific problems that your products address. With such quality content, your audience holds your brand in high esteem when it comes to that industry or niche. This means that you...Continue reading »

Categories
Shopify

How to Successfully Use Pinterest to Market Your Shopify Store

Social media is a great way to make your eCommerce brand known to a wide group of people in a very efficient manner. It’s no wonder that the likes of Facebook, Instagram and Twitter take up a significant portion of marketing budgets. However, a large majority of online stores use any or a combination of these social media platforms as part of their marketing strategy because of their large number of users. Other platforms that host a significantly smaller number of subscribers are usually left by the wayside. Enter Pinterest. The social media platform has been slowly gaining traction and...Continue reading »