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Marketing

8 Ideas to Make Money Online from Home

One of the best ways to generate a good income nowadays is to make money online, from home. This sounds amazing, it will help you generate the extra income you need to enjoy an amazing life. There will always be challenges as you try to make money from home, but the results can be staggering if you plan accordingly and focus on the best results and experience. The truth is that once you start connecting to various ways that help you make money online, things end up being a lot easier. But how can you achieve that? You just need...Continue reading »

Categories
E-commerce

Powerful Link Building Strategies To Make Your Ecommerce Store Rank Higher

You have built an attractive online store, fitted with all the bells and whistles. However, all this might be wasted effort if no one visits your site. This is  where eCommerce SEO comes in handy. Search engine optimization allows your dropshipping store to rank high in search queries. And just as SEO is vital to the discovery of your brand, link building is essential in making this optimization a success. You need a sound link building strategy to make search engines view your site favorably. After all, links to your site are among the top three criteria that Google uses...Continue reading »

Categories
Shopify

Follow The Pack: How To Effectively Use Social Proof To Boost Sales In Your Shopify Store

Through the course of a day, humans make several decisions regarding a whole host of issues. However, many of them aren’t aware that they don’t make the majority of those decisions themselves. Someone else is controlling your decision-making process. How? There’s this phenomenon known as social proof. The term ‘herd mentality’ might be more familiar. Generally, what this means is that you make most decisions based on what other people are doing. This is mainly because, on an innate level, we all want to be part of the group. No one wants to stand out. For long, marketers have taken...Continue reading »

Categories
E-commerce Marketing

How Any Brand Can Leverage Micro Influencers to Grow Their Business

What are Micro-Influencers? Micro-influencers are unique because they specialize in their niches. Unlike celebrity influencers who usually depend on getting as many hits or traffic as possible, the interest of micro-influencers' followers is often more focused. This means that most of their followers belong to one community, which is why they tend to respond more to the micro influencer's recommendations. Why Promote to Micro-Influencers? There are other reasons you should promote your business to micro-influencers, and it is all because of these three reasons. Higher Engagement As mentioned, followers of a micro-influencer belong to a small community. Because of this,...Continue reading »

Categories
Shopify

What to Know About Marketing your Shopify Store on Snapchat

Launched in 2012, Snapchat is a unique social media app that focuses on the, “right here, right now” through the default auto-deleting of posts after only 24 hours. This is very attractive to the younger generation of 16-34 year olds who make up the majority of the app’s base. Businesses avoided Snapchat until a few years ago when ads and other branded features were introduced. Now it is a source of highly engaged young audiences that your ecommerce store can definitely benefit from. Here’s how. Potential of Snapchat for your store The marketing appeal of the app is the high...Continue reading »

Categories
Dropshipping

10 Common Dropshipping Beginner Mistakes To Avoid

With its low barrier to entry, the dropshipping model of running an online store is very attractive to several people. Why? Dropshipping removes the yoke of inventory management from the shoulders of the online store proprietor and places it on the manufacturer or supplier. With such a process in place, many virtual store owners become complacent when it comes to running the business. Several important things slip through the cracks and put the long term success of the business at risk of toppling. Further experience in running an online store on a dropshipping model will teach you what mistakes to...Continue reading »

Categories
Shopify

7 Simple and Effective Ways To Increase The Average Order Value For Your Shopify Store

Off the top of your head, what do you think the average person spends when they check out your Shopify store? This sounds like a trivial issue. After all, the significant number at the end of the month shows that you’ve made a profit. However, knowing what the average amount your customers spend per order is valuable. Why? Because you can then figure out how to increase this figure. So, the bigger this figure, the bigger the profits. This figure is what is known as the average order value. In other words, divide your total income for the store by...Continue reading »

Categories
Shopify

How to Successfully Use Email Marketing For Your Shopify Store

In the digital sphere, a decade is a very long time. Something revolutionary today will most likely become obsolete in 10 years. So, suggesting using email marketing for your Shopify store might seem grossly counterintuitive. After all, email has been around for close to a half-century – Ray Tomlinson sent the first electronic mail in 1971. However, email is still going strong today, morphing from just a form of peer-to-peer communication to extensive business-to-customer interaction. Despite the several advancements in digital marketing, email still maintains a strong influence in the industry. If you want to promote your store, you shouldn’t...Continue reading »

Categories
Marketing

How to Successfully Use Influencer Marketing for Your Shopify store

Influencer marketing is a business strategy of using popular people or leaders to drive your product or brand to their audiences. They act as a trusted intermediary between the company and the target audience to increase the probability of sales conversion. The advantages of influencer marketing compared to using advertisements (ads) are quite compelling for any company looking to expand their brand awareness and lead conversion ratios. No revenue lost to ad blocking Many content consumers on the internet prefer to have uninterrupted experiences as they surf the internet. This includes choosing what they see and hear at any given...Continue reading »

Categories
E-commerce Marketing

Why You Should Focus on Re-converting Your Existing Customers

While a lot can be said about how to optimize your website to turn visitors into customers, the fact is that the most valuable sales you get are going to come from your existing customer base. Acquiring new customers is important, but they are never going to be the driving force behind your bottom line in the same way that your loyal, devoted customers can. Pull quote: Loyal customers make more purchases and spend more on those purchases than first-time shoppers When you’ve locked customers into your brand and turned them into loyal advocates, you start to become as valuable...Continue reading »