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Digital Marketing Shopify

What to Know About Marketing your Shopify Store on Snapchat

Launched in 2012, Snapchat is a unique social media app that focuses on the, “right here, right now” through the default auto-deleting of posts after only 24 hours. This is very attractive to the younger generation of 16-34 year olds who make up the majority of the app’s base. Businesses avoided Snapchat until a few years ago when ads and other branded features were introduced. Now it is a source of highly engaged young audiences that your ecommerce store can definitely benefit from. Here’s how. Potential of Snapchat for your store The marketing appeal of the app is the high...Continue reading »

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Digital Marketing Shopify

How to Successfully Use Email Marketing For Your Shopify Store

In the digital sphere, a decade is a very long time. Something revolutionary today will most likely become obsolete in 10 years. So, suggesting using email marketing for your Shopify store might seem grossly counterintuitive. After all, email has been around for close to a half-century – Ray Tomlinson sent the first electronic mail in 1971. However, email is still going strong today, morphing from just a form of peer-to-peer communication to extensive business-to-customer interaction. Despite the several advancements in digital marketing, email still maintains a strong influence in the industry. If you want to promote your store, you shouldn’t...Continue reading »

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Digital Marketing

Why You Should Focus on Re-converting Your Existing Customers

While a lot can be said about how to optimize your website to turn visitors into customers, the fact is that the most valuable sales you get are going to come from your existing customer base. Acquiring new customers is important, but they are never going to be the driving force behind your bottom line in the same way that your loyal, devoted customers can. Pull quote: Loyal customers make more purchases and spend more on those purchases than first-time shoppers When you’ve locked customers into your brand and turned them into loyal advocates, you start to become as valuable...Continue reading »

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Digital Marketing

How to Write Product Descriptions that Sell

You’ve led the customers through both the marketing journey and sales funnel until they land on the page of the product that they desire. Many Shopify stores will lose the client here, leaving the store owner wondering what went wrong. This final step to nudge the customer into adding the product to their cart can be difficult. However, it can be easily fixed, sending your sales soaring ahead of your competitors. The problem usually lies in your product descriptions. You need to write compelling product descriptions that leave the customer with no choice but to add the item to their...Continue reading »

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Digital Marketing E-commerce Tips & Tricks

SMS Marketing Trends in 2020

With the rise of mobile usage, a “new” channel of communication has emerged from the ashes - SMS. In turn, this has paved the way for mobile commerce to conquer the day and give shoppers the opportunity to discover and engage with brands from the palm of their hands.  Even more than before, brands need to find a way to communicate with their customers on a variety of channels, covering the entire gamut of users. On top of that, to reach today’s consumers and win them over from the competition, businesses ought to find a way to be where they...Continue reading »

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Digital Marketing

Beginner SEO Tips for Your Shopify Store

Shopify is one of the best platforms for an ecommerce entrepreneur to set up their online business and getting more traffic to one’s Shopify store is always top of mind for any business owner. This is where SEO marketing comes in because when done well, it can deliver consistent, high-quality traffic that doesn’t have to be paid for. Search engine optimization (SEO) is the process of generating more organic (i.e. not paid for) traffic from search engines like Google, Bing and Yahoo. For example, when you search for something on Google, you land on a search engine results page (SERP)...Continue reading »

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Digital Marketing

Social Media Marketing Tips For Your Shopify Store In 2020

One challenge every ecommerce store owner faces is how to how to stand out from the thousands of other ecommerce sites available of the Internet and increase sales. One of the most effective methods of achieving this, which has emerged over the past few years, is social media marketing. Brands today are able to leverage both unpaid (organic) and paid social media marketing tactics on various channels in order to generate awareness and boost sales. According to a Smart Insights survey, more than half of companies that use social media marketing find that it increases revenue and sales. Having A Social...Continue reading »

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Digital Marketing

Shopify Instagram Marketing 2020: Tips For Increasing Your Sales

Do you want to increase the online sales of your Shopify store? You no longer know which avenue to explore? Social media is a real gold mine, but you have to know which one to use! "Marketers" abound on Facebook, and it is more difficult than ever to stand out. Meanwhile, more and more online stores are turning to Instagram to sell their products, and this social media is not yet saturated. It's your chance to try Instagram marketing for Shopify. Instagram and E-commerce Statistics What could be better than a few "stats" to convince anyone? Here's why Instagram should...Continue reading »

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Digital Marketing

How To Start Digital Marketing With Less Budget?

When you create a Shopify website with the Debutify theme, it can be very overwhelming to promote it. There are so many people out there that need your products, but reaching them is tricky since you don’t know where to start. You can always use advertising platforms, but those can be rather expensive. That’s why you need to pay a lot of attention to the process and see what works for you and what doesn’t. Even if you don’t have a lot of money for the digital marketing process, you can still get some amazing results. It all comes down...Continue reading »