How To Effectively Use Quora For E-Commerce Marketing?

Quora - Overview

Quora was founded back in 2009 by two former Facebook employees Adam D’Angelo and Charlie Cheever. 

The purpose of its creation was to provide users with a platform where they can ask questions and the industry experts, as well as community users, provide the answers. Since its inception, Quora has gained massive popularity and fame.

The users can also vote on the answers provided, with the most popular answer being displayed on the top. 

While at first glance, this platform seems like not a big deal for marketers and e-commerce store owners, underestimating the potential benefits of Quora can be one of the biggest mistakes online store owners can make for their e-commerce business.

Quora has been visited by more than 1.5 million visitors every month. Also, the user profiles are legitimate and the content is being checked on a regular basis for authenticity and relevance.

Creating your brand presence on Quora can be the best thing you can do to create brand awareness and generate leads.

But similar to any other marketing tool, creating your business presence on Quora isn’t a piece of cake. In this post, we’ll help you understand how you can effectively use Quora for e-commerce marketing.

But before that, first, have a quick look at some of the benefits of promoting your e-store on Quora.

Benefits Of Using Quora As A Marketing Tool For Your E-Commerce Business

It Helps You Increase The Credibility Of Your Brand

One of the biggest perks of using Quora for e-commerce marketing is that it is made up of a vast community whose users depend on each other for information. 

When you present the professional image of your business by providing value-laden answers to questions users ask, you increase the credibility of your brand.

With Quora, you can engage in meaningful conversations with your target audience and reflect the credible image of your business.

Drive More Traffic To Your Store

Since Quora allows you to add links to your website in your answers, it can significantly improve your website traffic. 

Here, it is important to understand that the links you can add are ‘no-follow links’, so they won’t impact your SEO. But, they still direct interested people to your website, where you can convince them to make a purchase.

It Can Improve Your Rankings

When you type any query into Google’s search box, you often see Quora’s answers ranked among a few top results. 

That lends a great opportunity for your brand to rank itself well on SERPs. You can even focus on targeted keywords to make your answers more keyword-focused to drive organic traffic to your website.

Just ensure you post content that is relevant and value-driven.

Present A Professional Image Of Your Business

When you provide relevant and informative answers to questions, you let your potential customers know that you know what you’re doing. In other words, you portray a professional image of your business.

Long-Term Exposure

Unlike Facebook or Twitter which enables you to get short-term exposure, notable questions can remain popular for many years on Quora. 

You Can Know More About Your Target Audience

Quora is a cost-effective yet result-driven source that can help you gain valuable insights into your target audience.

If you’re already tight on budget and do not want to spend a lot on expensive surveys, you can leverage Quora to know more about your customers. 

The Q/A sessions on Quora are great ways to know what your customers think and what they need. 

It Helps You Find Key Influencers For Your Brand

Influencer marketing has gained massive popularity in recent years. If you’re looking to find crucial influencers for your e-commerce business, then Quora could be your safest bid. 

It’s very easy to find key contributors on Quora who’re providing highly informative answers. People trust those contributors because of their credibility and industry knowledge. 

You can also connect with those contributors by either answering their questions or commenting on their posts. In fact, you can also approach them directly and ask if they would like to collaborate as your brand promoters. 

It Can Help You Amplify Your Content

If you already have great content on your website, Quora is a great way to market it. Here, it is important to understand that you must not try to hard-sell your products. The idea is to provide value to the readers and cultivate an interest that will make users curious about visiting your blog. 

Do not directly ask them to review your blog. You can provide key information in your answers and add a link by quoting ‘Check out my blog for detailed information'. 

How To Effectively Use Quora For E-Commerce Marketing?

Create An Attractive Quora Profile For Your Business

If you have just started out, the first thing you’ll have to do is create a profile. Since a segment of your bio will be visible with your answers, you should consider this as an opportunity to showcase your personal branding.

Here are a few things you should consider while creating your Quora profile.

• A relevant and inclusive About Me section
• Add your areas of expertise/interest
• Connect your profile with your social media accounts

Follow Influential Contributors And Thought Leaders

Similar to other prominent social media platforms like Facebook and Instagram, Quora also has thought leaders and influencers who’re experts in their field of work. Make sure you follow the best people working in your field and see how they’re presenting themselves on Quora.

Create A Dedicated Business Page

Quora enables you to create a dedicated business page where all your industry-related questions will be discussed. Promote your company page and encourage users to follow your business page for industry-specific news. 

Optimize Your Answers

As mentioned earlier, some questions on Quora are ranked on top of search engine results. That is why it’s crucial that you perfectly optimize your answers.

You can also include a link to your blog page that is relevant to your answer. However, since Quora doesn’t allow promotional links, make sure you include links that are highly relevant and informative.

Don’t Try To Hard-Sell

While you can use Quora to fuel your e-commerce marketing efforts, the platform itself hasn’t been designed for marketing purposes.

Adding too many product links or other promotional stuff is a surefire way to get a warning. So the key is to maintain a proper balance between promotion and information. 

Stick To The Subjects You Know Well

Needless to say, you must only stick to the topics you know really well. If you’re not sure about something, it is better to remain silent. 

Promote SMM

Did you know you can share Quora answers directly to your social media accounts?

Make sure the content you produce is highly relevant, meaningful, and above all, shareable.

Leverage Visuals

Just like any other platform, adding visuals to your answers can significantly increase user engagement.

There are many platforms online that enable you to create stunning infographics and visuals for your Quora answers. Make sure you check those options out to create a more interesting and visually appealing Quora post.

Provide Positive Answers To Increase Engagement

Another important tip is to provide positive answers. Instead of bashing your competitors or talking negatively about the brands that are working in the same space as yours will portray a negative image of your brand in front of the users.

Also, keeping your conversation positive will help increase engagement with the users. 

Be Active

If you look at the top Quora profiles, you’ll see that the users tend to be active at least once a day. Do not pressurize yourself and disturb your routine trying to be always active on this platform. Set targets that are achievable. 

Review User Feedback To Improve Your Answers

User feedback is one of the best ways to determine the areas you’re lacking. Carefully examine how Quora users respond to your answers.

If you’re not getting the desired engagement on your answers, you must ask yourself if it was a useful response. Also, check out other high-performing answers to see why other users are getting better engagement.

Provide Timely Answers

To help your answer stay on the first page, make sure you answer questions at your earliest. 

Use Clear Formatting And Reliable Resources

To help users easily navigate your answers, make sure you post them with clear formatting. Include headings, sub-headings, and bullets to make the answer as readable as possible for the users.

Don’t forget to add attributions if you’re referring to someone else’s work. Quora’s plagiarism policy is quite strict. Trying to steal someone else’s content may result in a permanent account ban. 

All in all, Quora is a wonderful platform that enables online store owners to build and increase brand authority by answering questions relevant to their fields. 

With these tips, you’ll be able to use this platform to better identify users in your market segmentation. 

Have questions? Drop them in the comments section below. We’ll get back to you as soon as possible.