When something goes viral, it catches the attention of everyone!
And if that viral sensation takes off on TikTok it becomes the talk of the town.
TikTok is not only an entertainment channel. It can be a powerful marketing tool for your business in 2021.
This social media site is famous for enjoying short and entertaining videos. There are 1 billion active users on this app. Yes, 1 BILLION!
That is why Tiktok marketing is great for businesses who want to increase brand awareness...and would love to go viral. The app is free to join and currently has very little competition.
So what do you think? Will you try your hands on TikTok Marketing?
If you are unsure about it, read what TikTok marketing can do for your business...
5 Top Benefits Of TikTok Marketing For Business
1. A Huge Audience Base
As I already mentioned, TikTok has 1 billion users. And don’t worry, these 1 billion users aren’t only teenagers. The audience on this platform is getting diverse in terms of age.
Have a look at the audience demographic according to age on TikTok:
It doesn’t matter if you sell products for teenagers or senior citizens. You can use TikTok to reach prospects.
The next benefit of TikTok marketing is…
2. Fantastic User Engagement
It hurts when your published content doesn’t receive any engagements. But, you won’t feel sad about low engagement in TikTok.
It’s easier to get a high engagement on Tiktok. Thanks to TikTok’s unique delivery algorithms. Your videos can go viral even if you have a little following.
People use this app many times a day. Hence, your business videos will have a better reach to the audience.
Next up is…
3. Localization Advantages
TikTok is a global app. It is available in 154 countries worldwide and in 75 different languages. It is easier for businesses to target a diverse audience. Especially if the business has many branches in different countries.
It can create localized content in regional languages for marketing its products.
#4 on the list is…
4. Influencer Marketing
Like Instagram, there are famous content creators on TikTok. They have a huge following, and people enjoy and engage with their content.
It wouldn’t be wrong to call them TikTok influencers. Small businesses that want greater exposure can collaborate with these creators.
And finally, the last benefit on today’s list is…
5. TikTok Ads
Like Facebook and Instagram, TikTok also runs paid ads. TikTok Ads lets businesses advertise their products to potential buyers.
TikTok ads are new and aren’t used by a lot of brands. Thus, it gives you an advantage of less competition and a wider audience's reach.
By running these ads, you can attract people to your content and website.
In today’s article, I will share tips and tricks for TikTok marketing to make your business go viral.
So, what are we waiting for?
Let’s dive in…
7 Effective TikTok Tips And Tricks To Make Your Business Go Viral
1. Create Interesting Content
To get famous on TikTok, you first need an exciting video. If your content isn’t interesting, it won’t get any engagement, and your dream of going viral will remain a dream.
So, how can you create unique videos for your audience?
Thinking of ideas for your TikTok videos can break a sweat. But, trust me, it’s not that difficult. You can come with tons of interesting ideas for TikTok marketing.
How do you come up with ideas for your blog posts?
Do you write whatever you wish to? Or do you create content that your audience likes to read?
Of course, you consider your audience’s interest in writing the blog posts. You have to apply the same strategy for TikTok marketing.
Suppose you sell baking supplies online. Your customer base includes people who like baking and professional bakers. They would love quick recipes and baking tips.
You can easily create short videos on these topics and upload them on TikTok.
Apart from being entertaining, make sure that your content is informative. People love to watch and share videos that make them learn a thing or two.
2. Create Informative Content
Every niche can go viral on YouTube, as long as you combine these two elements:
TikTok isn’t only about dancing or mimicking movie characters. It is much more than that. Tiktok has a large audience base with different interests. Hence, don’t forget to create content that includes some new information for the audience.
You have to create a 1-min long video on TikTok. So, share simple tips and tricks, hacks, or quick solutions to a problem.
Our podcast guest, Austin Rabin, is a 6-Figure Shopify Dropshipper. He uses TikTok for business networking. He created a TikTok video on how to go to Hawaii during the pandemic. His video went viral, and he got 3 million views overnight!
Your videos can also get a phenomenal reach if it offers new and interesting information to the audience.
Once you have prepared your videos and are ready to upload them, don’t forget to…
3. Use the Right Hashtags for TikTok SEO
If you want your content to reach a wide audience, don’t forget about TikTok SEO.
Relax, relax…TikTok SEO isn’t complex like search engine SEO. You don’t have to hire an expert for your TikTok SEO. There is a simpler way to optimize your videos and increase their visibility.
Use relevant hashtags! It makes it easier for people to find your videos when using the app’s search feature.
If you’re unsure of what hashtags to use, TikTok can help you. Like Google’s search section, TikTok’s search feature also suggests a range of options. Type a broad keyword in the search bar, and you’ll see plenty of hashtags related to your search query.
There is no limit to how many hashtags you use in your videos. But…hashtags appear in the video’s caption, and TikTok only allows 100 characters for the caption.
So, if you add many hashtags to your video, you’ll have fewer characters for writing a caption.
Hence, I recommend using 2 or 3 hashtags. So that you have enough characters for the caption.
#4 on the list is…
4. TikTok Influencer Marketing
According to a recent study, around 86% of businesses use influencer marketing. Because the businesses wanted to boost sales and increase brand awareness.
Influencer marketing can give your brand better exposure to the audience. It can also send traffic to your website and boost your sales.
You can find content creators on TikTok and see their content’s performance metrics. Isn’t it great? You can work with the influencers who deliver good results.
You can join a program by logging on to the creator marketplace to view the metrics.
The data on the creator market can help you select the perfect influencer for your business. It will also provide a good return on investment.
Next up, we have…
5. Be Quick On The Trends
TikTok is the hottest place for knowing what’s trending on the internet. People enjoy the videos on the latest trends, challenges, or trying viral hacks.
To make people watch your videos on TikTok, be quick to join the bandwagon of trends. Create videos on any new trend that takes TikTok by storm.
For example, transition videos are quite popular on TikTok. You can add transition effects to your videos to make them enjoyable for the viewers.
Similarly, TikTokers share beauty and styling hacks. A business that sells apparel or beauty products can test those hacks in its videos.
Oh… and how can I forget about dance videos on popular songs? People share videos of their dance moves. Now, I am not asking you to dance (but I am not stopping you either…).
But you can use the trending songs and let your creativity loose to create engaging videos.
And don’t forget to…
6. Post Often
It is important to stay active on TikTok. Try to post videos regularly. If you post once in a blue moon, followers might unfollow you.
Posting regularly helps you to test different ideas and videos. You can also check what types of videos receive the highest engagement.
Measuring these metrics will enable you to create content that people love. This, in return, will help you create videos that will get insanely famous.
Want to attract a ton of people within a short time? No problem, try your hands on…
7. TikTok Ads
Another trick to reach your audience faster is by running TikTok ads. Set up an ad campaign and run it. TikTok ads will target your prospects within a day!
It’s cool, right?
People can learn about you, your TikTok videos, and even your website.
TikTok offers 5 kinds of ad products:
A. In-Feed Ads
These ads appear in the “For You” section. They blend well with the user’s feed. The users can engage with these ads by liking and commenting on them.
B. Brand Takeover Ads
An image appears as soon as the user opens the app, and then it turns into an in-feed video ad. These ads also appear as pictures, videos, or GIFs on the “For You” section. They have clickable links and will land the user on your business’s TikTok page.
These ads are super helpful for increasing brand awareness and following. They can also boost sales if designed for the right audience.
C. Branded Hashtags
Branded hashtags are super cool for creating a buzz on the internet. The best part about these ads is that the people can participate in them and market your products.
So, when a user records a video of a dance move, challenge, or any trend, he can add your branded hashtag. The ad shows up at the top of the discovery page.
When a user clicks on the ad, he lands on the collection of other TikTok videos with the same hashtags.
See how GUESS used it to market itself.
D. TikTok Top View Ads
The top view ads are the same as brand takeover with one difference. The top view ads don’t appear right after the user opens the app. They appear in the first in-feed post after a few seconds.
It shows a 1-minute long video with sound. This ad is perfect for introducing products or highlighting their features.
E. TikTok Branded Effects Ads
Branded effects ads allow you to create an ad with your own custom filter on TikTok. This ad type can last for 10 days. People love to use the custom filter. Your business will receive better engagement rates and attract more people.
Take cues from Colgate for branded effects ads.
Select the ad type that fits best to your marketing goal and budget. TikTok will bring you quality leads to your TikTok page.
Lights, Camera, Action, and…Go Viral!!!
TikTok is a full-fledged marketing weapon for the business. It has a diverse audience in terms of age, language, and country. It is a perfect platform to showcase your creativity and flaunt your brand.
So, start using the above tips and tricks. It will help you create cool videos that would make your business go viral in a snap.
Make attention-grabbing videos and lure people to visit your website. And once they do…give them a mind-blowing experience at your website.
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