There's a crucial aspect of running an eCommerce store that sometimes, brand owners don't pay enough attention to.
You may have a smooth eCommerce theme, a foolproof marketing strategy, and a huge online budget to promote your products...
But there's another important thing to keep in mind: Product images.
Images will help customers decide if they want to purchase your product because they can see what it looks like.
If you want to learn how to upload images on your Shopify store and some things you need to remember, you need to finish this blog.
So, let's start!
How to upload images to your Shopify store?
Here's how to upload images to your Shopify store. But first, you need to know the formats and sizes Shopify allows.
Here are the best types of files when you upload images on Shopify:
While the size of the images can anything up to 4472 x 4472 px or 20 mp. These are important to note so you can use the right format.
Now, let's go and upload your images!
First, you need to go to Shopify Admin. Then select Products.
After that, you will see this. You need to select Add your products.
Once you click that, you will be redirected to this page.
Now, you need to select Add files under Media. As you can see, there are different product media types accepted, such as images, videos, or 3D models.
You can select the files you want to upload or drag and drop them to the Media section. You can also select Add media from URL if the files are coming from another platform.
Remember, you can upload multiple images to Shopify! Yep, it's possible to bulk upload product images. But you can select the main media, which is the largest image on the product page.
The biggest one is the main image. But of course, if you can bulk upload product images to Shopify... You can also delete images in bulk action.
Hover into the images you want to delete and check the boxes, then select Delete files.
Now that you already know how to upload images to Shopify, here are some things to remember to upload the best product images.
Tips on uploading the best product images to your online store
1. Offer multiple angles
When a customer is shopping physically, they can hold the product and check each side. So, it's easier to make sales because they can decide.
But what if they're shopping online? That doesn't mean they can't inspect the details of a product. Because taking multiple angles help them identify how a product looks from different angles.
So when you add images to your online store, include multiple product images from different angles. Come up with a number of shots to be taken.
Make sure they are distinct from each other. Every shot should have something that isn’t available in another shot. Take the bottom, top, and sides.
Where necessary, show parts of the interior. To display multiple angles in a friendly way, you need a theme that structures these options neatly. This may be using a slide strip or a whole separate button.
2. Show available colors and styles
Some products come with various casings or finishing. An example is an external hard drive. One may have a glossy exterior, while another one may be the same in everything but with a dull exterior.
Other categories include clothes and footwear. These tend to come in different colors. You need to be able to give the customer an idea of what the product looks like in the color they desire.
You can display smaller, less pronounced images of the other styles and colors where possible. In other cases, you may have to use a navigation menu or selector of sorts.
3. Emphasize material and other details
Many products are made using parts of different materials that are put closely together.
Due to color, lighting, and size, it may be hard to tell whether a curtain rod has metal, rubber, or plastic and wood. Take up-close pictures of those parts, especially if they contribute to the product's benefits.
This practice also comes in handy when dealing with synthetic versions of certain materials like leather and fur.
While artificial versions may look very similar, an up-close of the original material can still sway a customer.
Just like some people believe they can know certain notes are fake without UV light showing security marks, the same goes for products.
Up-close product images showing details are good for complex products like electronics. Customers are able to see the presence of small switches, cooling vents, types of ports/inputs, etc.
See? Product images are important in your online store. So...
Add the best product images to your Shopify store!
When adding images to Shopify, you shouldn't just focus on the technical part and the creative direction.
Doing so will help you produce the most efficient product images that your potential customers will love. And, of course, you can persuade them to buy your products through product images.
If you need more help in taking the best product photos, here are...