Categories
Digital Marketing

How to Write Product Descriptions that Sell

You’ve led the customers through both the marketing journey and sales funnel until they land on the page of the product that they desire. Many Shopify stores will lose the client here, leaving the store owner wondering what went wrong. This final step to nudge the customer into adding the product to their cart can be difficult. However, it can be easily fixed, sending your sales soaring ahead of your competitors. The problem usually lies in your product descriptions. You need to write compelling product descriptions that leave the customer with no choice but to add the item to their...Continue reading »

Categories
Marketing

SMS Marketing Trends in 2020

With the rise of mobile usage, a “new” channel of communication has emerged from the ashes - SMS. In turn, this has paved the way for mobile commerce to conquer the day and give shoppers the opportunity to discover and engage with brands from the palm of their hands.  Even more than before, brands need to find a way to communicate with their customers on a variety of channels, covering the entire gamut of users. On top of that, to reach today’s consumers and win them over from the competition, businesses ought to find a way to be where they...Continue reading »

Categories
Shopify

How to Build a Shopify Store in 10 Easy Steps

Ecommerce is a great way to get your products in front of countless customers from all over the globe. Several platforms offer this service, allowing you to set up an online store to transact business in these virtual malls. Shopify is one of the most popular eCommerce platforms, enabling online businesses to personalize their digital stores to suit their tastes and preferences. It’s very easy to build a Shopify store; the process lasts only a few minutes. However, this doesn’t mean that you should stop tweaking the make-up of your store to achieve a Shopify converting theme. Read on to...Continue reading »

Categories
Shopify

How to Easily Optimize Your Shopify Website Speed for More Conversions

In the highly competitive world of ecommerce, the longer you take to optimize website speed, the more you risk watching your customers move on to a faster competitor’s site. A study by Google found that with every second it takes for a page to load, a site’s bounce rate goes up. You can use online tools like Google PageSpeed Insights and Web Page Test to test your site speed and identify weaknesses in your site’s performance as well as which areas could use some optimization. But why is page loading speed crucial to your ecommerce store’s success in the first...Continue reading »

Categories
Guest Interview

Debutify Interview of the Week – Guest : Otis Coleman Aka Ecom Wizard

Debutify theme is one of the latest newest themes in the dropshipping business, and the theme has most of the latest features any dropshipper would love to have in their store. It is an honor to have you here Otis Coleman, we are super excited! We just have a few questions people are itching to ask and appreciate you taking the time out of your busy schedule to help us with this. Lets get started! 1. Hello Otis Coleman, for those who don't know who you are, would you kindly introduce yourself and what you do, the results you have...Continue reading »

Categories
Marketing

How to Successfully Use Content Marketing for Your Shopify Store

When you set up your Shopify store, you need to actively search for and draw in clients to sell your wares to. Therefore, you need to craft content that appeals to your target market and offers them value. In other words, your content shouldn’t revolve around praising your products. Rather, create informative content in the form of guides, ebooks and videos. They can be about the industry in general or specific problems that your products address. With such quality content, your audience holds your brand in high esteem when it comes to that industry or niche. This means that you...Continue reading »

Categories
Shopify

How to Successfully Use Pinterest to Market Your Shopify Store

Social media is a great way to make your eCommerce brand known to a wide group of people in a very efficient manner. It’s no wonder that the likes of Facebook, Instagram and Twitter take up a significant portion of marketing budgets. However, a large majority of online stores use any or a combination of these social media platforms as part of their marketing strategy because of their large number of users. Other platforms that host a significantly smaller number of subscribers are usually left by the wayside. Enter Pinterest. The social media platform has been slowly gaining traction and...Continue reading »

Categories
Marketing

Important Things To Consider When Starting An Online Business

The extensive reach of the internet has enabled people from various places on the globe to be interconnected at a single click. With this widespread connection, it stands to reason that commerce would proliferate exponentially. Online retail sales increased from $1.3 trillion in 2014 to $6.5 trillion in 2019, a significant jump in 5 years. Several people have fully taken on online business or even just dabbled in the realm of eCommerce. Nevertheless, a significant number of them aren’t equipped with the knowledge to run a successful online business. One of the best ways to achieve success online is to...Continue reading »

Categories
Search Engine Optimization

Beginner SEO Tips for Your Shopify Store

Shopify is one of the best platforms for an ecommerce entrepreneur to set up their online business and getting more traffic to one’s Shopify store is always top of mind for any business owner. This is where SEO marketing comes in because when done well, it can deliver consistent, high-quality traffic that doesn’t have to be paid for. Search engine optimization (SEO) is the process of generating more organic (i.e. not paid for) traffic from search engines like Google, Bing and Yahoo. For example, when you search for something on Google, you land on a search engine results page (SERP)...Continue reading »

Categories
Marketing

How To Execute An Effective Conversion Rate Optimization (CRO) Strategy

It is one thing to know what a conversion is and how to calculate your ecommerce website’s conversion rate, but actually managing to improve your conversion rate is a whole other ball game. Keep in mind that conversion rate optimization (CRO) is about getting the most out of the traffic that you already have coming to your store from your digital marketing efforts. For example, even without increasing traffic to your site, improving your conversion rate from 2.5% to 5% will double your conversions. This is why if you’re not optimizing your conversion rate, you are wasting money while leaving...Continue reading »