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E-commerce Tips & Tricks

How To Successfully Brand Your Ecommerce Store

What do you think of when you hear the term “brand”? Is it your business name? A logo, or a slogan? Ecommerce branding, just like any other form of branding, can be a scary task. Many ecommerce entrepreneurs don’t pay enough attention to it while trying to build their ecommerce stores. What your business is known for. How it appears. The way it makes people feel. These are all things that will affect the support you get from customers. If you’ve been wondering what your ecommerce brand is or should be, here’s some guidance that could help. A key part...Continue reading »

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E-commerce Tips & Tricks

How To Use Customer Feedback To Improve Your Ecommerce Store’s User Experience

The data you have in your hands about your business is a huge treasure. To succeed, you need to make decisions based on good information, not just what you feel. As you run your business, you’ll get a lot of facts so you need to know what’s truly important. Sales, ad impressions and all that are quite useful. However, let’s take a look at another type of data that ecommerce entrepreneurs often overlook. One of the key pieces of information is the customer feedback from the shoppers you’re getting. Customer feedback is great for boosting ecommerce sales but you need...Continue reading »

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E-commerce Tips & Tricks

Keyword Research: A Definitive Guide For Ecommerce Websites

You’ve probably heard about eCommerce keyword research. However, you don’t know what it is and how it can help your Shopify store succeed. Let’s break it down for you real quick. Picture this. You’ve set up your online store, but you’re not getting the traffic you dreamt of when starting out. You’ve looked around, and there’s definitely interest in your product. Unfortunately, no one is finding their way to your store. Do you know what the problem is? Your target market doesn’t know that you exist. When they search for your product on Google, they’re directed to your competitors’ sites....Continue reading »

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E-commerce Tips & Tricks

How To Grow Your Ecommerce Business Through Customer Retention

So you’ve set up your ecommerce business and it’s starting to pull customers. How are the customers behaving when they visit your store? Do they stick around for more, or do they only get just that one thing? You’ve realized that you need to get as much out of them as you can before they leave. If you are wondering which customer retention strategies can work for your store, let’s break it down for you. Want a high-converting Shopify store? Download the free Debutify theme now! Welcome New Customers It is easier to get an already buying customer to buy...Continue reading »

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E-commerce Tips & Tricks

7 Proven Ways To Effectively Reduce Abandoned Checkouts

Picture this. You’re browsing your favorite online store and find a few things you’d like. You add them to the cart as you browse further. However, when you proceed to the checkouts page, you find that the items’ total cost is more than you’re willing to shell out. So, what do you do? Close the page and go scroll through your Instagram. That, in a nutshell, is shopping cart abandonment. This is one of the most familiar problems online stores face. No matter how good your marketing is, if you can’t get visitors through checkout - the whole process fails....Continue reading »

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Dropshipping

The Ultimate Guide To Minimum Order Quantity For A Successful Dropshipping Business

If you’re entirely new to eCommerce, learning a few basic concepts can help you go 5 steps ahead of the competition. One of them is the Minimum Order Quantity (MOQ). MOQ is particularly essential when you don’t manufacture your own products - i.e. when you’re a dropshipper. And as it stands, most online store owners either use dropshipping or buy stock from manufacturers wholesale. The trouble is, wholesale manufacturers will usually require you to purchase a minimum amount of a certain item (also known as “minimum order quantity”). In this guide, we explore MOQ and what you need to know...Continue reading »

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Make Money Online

8 Ideas to Make Money Online from Home

One of the best ways to generate a good income nowadays is to make money online, from home. This sounds amazing, it will help you generate the extra income you need to enjoy an amazing life. There will always be challenges as you try to make money from home, but the results can be staggering if you plan accordingly and focus on the best results and experience. The truth is that once you start connecting to various ways that help you make money online, things end up being a lot easier. But how can you achieve that? You just need...Continue reading »

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E-commerce Tips & Tricks

Powerful Link Building Strategies To Make Your Ecommerce Store Rank Higher

You have built an attractive online store, fitted with all the bells and whistles. However, all this might be wasted effort if no one visits your site. This is  where eCommerce SEO comes in handy. Search engine optimization allows your dropshipping store to rank high in search queries. And just as SEO is vital to the discovery of your brand, link building is essential in making this optimization a success. You need a sound link building strategy to make search engines view your site favorably. After all, links to your site are among the top three criteria that Google uses...Continue reading »

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Shopify

Follow The Pack: How To Effectively Use Social Proof To Boost Sales In Your Shopify Store

Through the course of a day, humans make several decisions regarding a whole host of issues. However, many of them aren’t aware that they don’t make the majority of those decisions themselves. Someone else is controlling your decision-making process. How? There’s this phenomenon known as social proof. The term ‘herd mentality’ might be more familiar. Generally, what this means is that you make most decisions based on what other people are doing. This is mainly because, on an innate level, we all want to be part of the group. No one wants to stand out. For long, marketers have taken...Continue reading »

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Social Media Marketing

How Any Brand Can Leverage Micro Influencers to Grow Their Business

What are Micro-Influencers? Micro-influencers are unique because they specialize in their niches. Unlike celebrity influencers who usually depend on getting as many hits or traffic as possible, the interest of micro-influencers' followers is often more focused. This means that most of their followers belong to one community, which is why they tend to respond more to the micro influencer's recommendations. Why Promote to Micro-Influencers? There are other reasons you should promote your business to micro-influencers, and it is all because of these three reasons. Higher Engagement As mentioned, followers of a micro-influencer belong to a small community. Because of this,...Continue reading »