folder Digital Marketing

Top 10 Social Proof Benefits (And Why It’s Your Most Valuable Marketing Asset)

calendar 2021-10-15 | glass 8 min read | user Ricky Hayes
Social Proof
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The most visited place in the world is the market. 

Well, actually, it’s Paris. 🤭

Are you wondering why I called this beautiful city a market?

I called it a market because it’s crowded.

But the crowds don’t keep the people away, do they? In fact, they have quite the opposite effect.

The same thing goes for a café. You peek into an empty café and conclude that the coffee here sucks. Meanwhile, the café that buzzes with customers makes you believe that it serves the best coffee in town.

Why is it so? Why do we choose crowded places?

Psychologists, sociologists, and media marketing strategists call this tendency ‘social proof’. And in the era of digital marketing, social proof can be your most valuable marketing asset.

In today’s blog post, I will talk about the top 10 benefits of social proof for your business. And how you can use it to boost your conversion.

But, before that, I’d like to define the term ‘social proof.

What Is Social Proof?

What Is Social Proof?

Social proof is a psychological theory coined by Dr. Robert Cialdini. It is the human tendency to rely on the opinions or actions of the majority to make a decision.

In simpler terms, we can say the social proof is ‘to follow the crowd.

Business owners use social proof as an effective marketing weapon. Here’s why:

Why Is Social Proof Your Most Valuable Marketing Asset?

The driving force behind the social proof is the bandwagon effect.  It means a person is more likely to do something if other people are doing it.

Suppose more than 5 million people have watched and enjoyed a Netflix series. You will think that you will enjoy it too. Because you believe that over 5 million people can’t be wrong, right? 

Social proof could be a super helpful marketing tool. It can attract quality leads and widen the customer base.

But, before we dive right into its benefits...

Let me discuss first how can you get social proof or feedback.

How Can You Get Social Proof or Feedback?

So, how do you get social proof in the first place?

Here's a quick list for you:

  1. Send them a short personalized message asking how was the product
  2. Add a feedback form on the website
  3. Encourage them to post about the product and tag your social media handle

Now that you know how to get it:

Let’s check out the top social proof benefits for your business.

Top 10 Social Proof Benefits For Your Business

1. Social Proof Builds Reputation 

Customers are the foundation of a business's reputation. Thus, the ones with more customers than their competitors are more reputable.

Remember the example of the café that we discussed before?

The empty café didn’t look appealing. While the café that buzzed with customers makes you assume that it’s the best.

Many business owners mention the number of customers they serve on their website. The significant number of customers makes the business appear reputable.

See how Shopify displays the number of its customers:

Social Proof Builds Reputation 

If the business displays such whooping numbers, do you think clients will think twice?

Not a chance!

Instead, these numbers will win the customers’ trust. Let’s talk more about it…

2. It Helps Win Customers’ Trust

Customers will happily give you their money…

If you have a broad customer base who rave about your brand.

If your website has reviews from happy customers, your visitors won’t hesitate to trust you. Instead, they’ll want to enjoy the same experience as your customers.

Displaying social proof on your website is a surefire way to win the trust of your prospects.

It also makes your brand appear credible...

3. Establishes Credibility

If you have some renowned customers, scream it to the world!

When people see famous personalities as your customers, their doubts go away in a snap. Your business appears credible to the prospects.

Neilpatel.com displays the logos of some of its famous clients.

Establishes Credibility

Is there any chance people won’t trust a website that serves companies like Facebook and Google?

I don’t think so… In fact, people will hand over their money without a speck of doubt. They won’t even consider the other options in the market.

This brings us to our next social proof benefit, which is:

4. Provides A Competitive Edge

Quick, make a decision!

From which website should you buy mobile accessories? Your options are:

  • Shop A- It has more than 200 reviews and a 4.8-star rating
  • Shop B – 0 reviews and no ratings

I bet you’ll choose Shop A. Do you know why? Because there are reviews and star ratings that tell you that this website has lots of customers.

And what about Shop B?

Will you consider it? I won’t!

So, displaying social proof gives your brand a competitive edge. It also attracts more customers.

Social proof also…

5. Increases Conversion

Displaying customer reviews and testimonials works like magic to boost conversions.

Did you know people visit a website 9 times before they convert?

They engage with the business to make sure that their money goes into the right hands. But, mark my words; displaying reviews will make it easy for them to trust you.

Do you need proof of that? Read the following stats:

Do you want your customers to leave reviews on your website before they checkout?

Debutify's Order Feedback Add-On can help! It lets business owners collect customer reviews and ratings.

Download Debutify today to collect valuable feedback from your customers!

Let’s move forward and see what else can social proof do for your business.

6. You Can Flaunt Your Expertise

Are you THE BEST in the market?

Then don’t shy away from showing off your unique skills. Let your prospects know what you’re capable of. Again, social proof can be your best friend for this.

You Can Flaunt Your Expertise

We have sprinkled some of the best reviews from our customers on the landing page. See how this wonderful review from Kamil Sattar talks about our theme.

We can tell the world what our theme is capable of doing without even bragging about it.

The next benefit will entice you to use the social proof right away.

7. Increases Site Traffic

Social proof can generate good traffic to your website. 50% of people say that they visit the website after reading a good review about it.

You know what to do, right?

Promote your customer reviews everywhere. Be it your website, newsletter, social media handles, or even paid ads.

Apart from increasing traffic, social proof can boost your social media following. 

8. Gain More Followers On Social Media

Social media reviews, collaborations with celebrities and influencers can help you attract followers.

This increases brand awareness and follower count. More followers mean you have more of an audience to market your products on social media.

Check out the collaboration of Heinz and Ed Sheeran. This is a fantastic social proof marketing example: 

Gain More Followers On Social Media  

Ed Sheeran’s fans click the follow button without giving a second thought. And if Heinz posts this on its website?

The visitors will go crazy. And they will follow the company’s social handles because of their favorite celebrity.

By the way, interested in showing aesthetic Instagram pictures on the website without installing extra applications?

Debutify's Instagram Feed Add-On lets businesses display their Instagram posts on their website.

No need to bloat your website by installing extra apps. Debutify offers over 50+ add-ons to help you ace your conversion game.

Social proof is equally beneficial for your email marketing. How? Let’s talk about it at the next point.

9. More Newsletter Or Loyalty Program Subscribers

You can entice people to join your subscriber list or loyalty program with social proof. 

All you have to do is show how many people are part of your newsletter and loyalty program. See how Shopify mentions the number of subscribers in its newsletter opt-in form.

More Newsletter Or Loyalty Program Subscribers

When people see the number of subscribers, they will enter their email address right away.

You can do it too with Debutify.

Use Debutify's Newsletter Pop-Up Add-On to show off the number of subscribers. And capture your visitors' email instantly.

The last social proof benefit on today’s list is that it…

10. Creates A Buzz

What gets business owners ecstatic? When their brand becomes the talk of the internet. They love it when they see their website rank higher on SERPs or get more social media followers.

Thus, if you want to create a buzz or increase brand awareness, make social proof your best pal. And watch the leads, conversions, and followers pour into your website.

Social Proof: The Key To Magnetic Marketing

Social proof is a powerful marketing asset. It can increase brand awareness and attract more leads. Using social proof can be beneficial for the success of your business. The benefits of social proof aren’t limited to the ones I shared above. 

There are many other benefits that your business can enjoy. 

Here are some simple ways you can use social proof for your business:

  • Display customer reviews on your website and social media handles.
  • Show the number of customers you serve on your website.
  • Collaborate with renowned influencers and celebrities.
  • Feature the logos of your famous customers on your homepage.
  • Publish your customers’ pictures of them using your product.

Did you know Debutify makes it pretty easy for Shopify brand owners to display social proof on their website?

By using its following three add-ons you can enjoy social proof:

  1. Instagram Feed
  2. Newsletter Pop-Up
  3. Order Feedback

Enjoy The Social Proof Benefits To Fullest By Downloading Debutify Today!

14-Day Free Trial. 1-Click Installation. No Credit Card Required.

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Written by

Ricky Hayes

Ricky Hayes is the Co-Founder and Head of Marketing at Debutify - free Shopify theme, helping dropshippers build high-converting stores in minutes. He is a passionate entrepreneur running multiple businesses, marketing agencies and mentoring programs.

375,117+ Are Reading The Debutify Newsletter.

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