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Marketing

How to Successfully Use Influencer Marketing for Your Shopify store

Influencer marketing is a business strategy of using popular people or leaders to drive your product or brand to their audiences. They act as a trusted intermediary between the company and the target audience to increase the probability of sales conversion. The advantages of influencer marketing compared to using advertisements (ads) are quite compelling for any company looking to expand their brand awareness and lead conversion ratios. No revenue lost to ad blocking Many content consumers on the internet prefer to have uninterrupted experiences as they surf the internet. This includes choosing what they see and hear at any given...Continue reading »

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Marketing

SMS Marketing Trends in 2020

With the rise of mobile usage, a “new” channel of communication has emerged from the ashes - SMS. In turn, this has paved the way for mobile commerce to conquer the day and give shoppers the opportunity to discover and engage with brands from the palm of their hands.  Even more than before, brands need to find a way to communicate with their customers on a variety of channels, covering the entire gamut of users. On top of that, to reach today’s consumers and win them over from the competition, businesses ought to find a way to be where they...Continue reading »

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Marketing

How to Successfully Use Content Marketing for Your Shopify Store

When you set up your Shopify store, you need to actively search for and draw in clients to sell your wares to. Therefore, you need to craft content that appeals to your target market and offers them value. In other words, your content shouldn’t revolve around praising your products. Rather, create informative content in the form of guides, ebooks and videos. They can be about the industry in general or specific problems that your products address. With such quality content, your audience holds your brand in high esteem when it comes to that industry or niche. This means that you...Continue reading »

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Marketing

Important Things To Consider When Starting An Online Business

The extensive reach of the internet has enabled people from various places on the globe to be interconnected at a single click. With this widespread connection, it stands to reason that commerce would proliferate exponentially. Online retail sales increased from $1.3 trillion in 2014 to $6.5 trillion in 2019, a significant jump in 5 years. Several people have fully taken on online business or even just dabbled in the realm of eCommerce. Nevertheless, a significant number of them aren’t equipped with the knowledge to run a successful online business. One of the best ways to achieve success online is to...Continue reading »

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Marketing

How To Execute An Effective Conversion Rate Optimization (CRO) Strategy

It is one thing to know what a conversion is and how to calculate your ecommerce website’s conversion rate, but actually managing to improve your conversion rate is a whole other ball game. Keep in mind that conversion rate optimization (CRO) is about getting the most out of the traffic that you already have coming to your store from your digital marketing efforts. For example, even without increasing traffic to your site, improving your conversion rate from 2.5% to 5% will double your conversions. This is why if you’re not optimizing your conversion rate, you are wasting money while leaving...Continue reading »