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Social Media Marketing

Social Media Landing Pages for Your Ecommerce Store: Ultimate Guide

Social media has seen an astronomical rise in the last decade, and that growth continues. Around 4.5 billion people now use social media - that’s more than half the entire world population! It’s no wonder, then, that businesses are spending serious money on social media marketing.  (Source) One component of a great social media marketing strategy lies in creating effective social media landing pages. In this article, we’ll look at why social media landing pages work and how to create one that helps you achieve your goals. What Is a Social Media Landing Page? As the name implies, a landing...Continue reading »

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Social Media Marketing

How To Effectively Use Facebook Messenger To Market Your Ecommerce Store

Facebook Messenger marketing may sound like it’s a little bit too much. Something about ads in people’s inboxes. Such a turn off. Well, not really. It all depends on how you do it. Facebook Messenger has been the second most downloaded app on both iOS and Android for a while now. One of the fastest growing ones too. That sounds like one thing. Traffic! When you tap into these numbers, the next step is sales. You need a theme with features that encourage visitors to buy. Download Debutify today, it’s the highest converting free Shopify theme. Let’s take a look...Continue reading »

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Social Media Marketing

How Any Brand Can Leverage Micro Influencers to Grow Their Business

What are Micro-Influencers? Micro-influencers are unique because they specialize in their niches. Unlike celebrity influencers who usually depend on getting as many hits or traffic as possible, the interest of micro-influencers' followers is often more focused. This means that most of their followers belong to one community, which is why they tend to respond more to the micro influencer's recommendations. Why Promote to Micro-Influencers? There are other reasons you should promote your business to micro-influencers, and it is all because of these three reasons. Higher Engagement As mentioned, followers of a micro-influencer belong to a small community. Because of this,...Continue reading »

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Shopify Social Media Marketing

How to Successfully Use Influencer Marketing for Your Shopify store

Influencer marketing is a business strategy of using popular people or leaders to drive your product or brand to their audiences. They act as a trusted intermediary between the company and the target audience to increase the probability of sales conversion. The advantages of influencer marketing compared to using advertisements (ads) are quite compelling for any company looking to expand their brand awareness and lead conversion ratios. No revenue lost to ad blocking Many content consumers on the internet prefer to have uninterrupted experiences as they surf the internet. This includes choosing what they see and hear at any given...Continue reading »

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Shopify Social Media Marketing

How to Successfully Use Pinterest to Market Your Shopify Store

Social media is a great way to make your eCommerce brand known to a wide group of people in a very efficient manner. It’s no wonder that the likes of Facebook, Instagram and Twitter take up a significant portion of marketing budgets. However, a large majority of online stores use any or a combination of these social media platforms as part of their marketing strategy because of their large number of users. Other platforms that host a significantly smaller number of subscribers are usually left by the wayside. Enter Pinterest. The social media platform has been slowly gaining traction and...Continue reading »

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Shopify Social Media Marketing

How To Successfully Use YouTube Marketing For Your Shopify Store

Almost 5 billion videos are watched on YouTube every day and it’s the third most visited website in the world. It’s the perfect medium for building brand awareness and a loyal following for your Shopify store. However, its popularity is a double-edged sword that ecommerce marketers have to handle with care. The more attention it gets from its billions of visitors, the more attention it also gets from millions of content creators. There are over 50 million active references in the YouTube database, making it one of the most saturated platforms in cyberspace. This makes it difficult to cut through...Continue reading »

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Social Media Marketing

10 Facebook Ads Hacks That Work In 2020

Facebook advertising is one of the most efficient means of marketing, especially for Shopify ecommerce stores. However, it can be tough. And it’s getting tougher every day as more advertisers flock to it. Here are ten key hacks to keep in mind when creating your next Facebook Ads campaign. 1. Choose the Right Placement Correct placement is very critical to the performance of Facebook Ads. Different ad placements tend to offer different results – some are great for making immediate conversions and others for identifying audiences that can be retargeted later. The desktop newsfeed is great for engagement and immediate...Continue reading »

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Social Media Marketing

Facebook Marketing in 2020: How to Use Facebook for Business?

Establishing a new Facebook marketing strategy is one of the best ways to make your business stand out in 2020. Since Facebook and Social Media, in general, can offer you lots of exposure and a credibility boost, you need to do everything you can to push things to the next level and bring in the results you expect. Nothing is impossible especially when it comes to promoting your business, and it all comes down to knowing the approach you want to have and what features work for you here. With that in mind, here are some tips to help you...Continue reading »

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Social Media Marketing

7 Facebook Marketing Tactics to Boost Your Online Ecommerce Store

Facebook is one of the leading social media sites, which means this is the perfect place to boost your ecommerce site. Facebook marketing for ecommerce can be the best approach if you want to advertise for your Shopify store. However, you need to know how to properly use Facebook marketing to maximize this opportunity. The goal of this article is to teach you some of the best Facebook marketing tactics to help you boost your store. 1. Create Stunning Facebook Ads People will click on ads that interest them. This means that you need to create dynamic ads that will...Continue reading »